To meet the dual needs of delicious and nutritious Add nuts casual snacks shine
Snack bar to strengthen health claims
According to a survey by Innova Market Insights, the number of new products launched by the global snack bar has increased dramatically by 80% over the past five years. With consumers' convenience and nutrition, the snacks that can replace staple foods are increasingly demanding.
The healthiness of casual snacks has become a frontline topic for consumers and the industry. The impact of this concept of health is evident on new product labeling for casual snacks. According to the survey, over 82% of new products are labeled "Health" as a brand; 20% of new products are labeled with "Concise Label", which is mainly characterized by natural and organic products certification or no additives and preservatives .
Nut cereal stick products are sought after
With industry-wide emphasis on health, nuts rich in nutrients are ideal for cereal bar product categories. At the same time, the use of nuts in healthy snacks will be promoted more and more as more and more consumers seek healthy snacks to satisfy their active lifestyle. About 25% of the new cereal sticks made from sticky wood use the "compact label" as the product designation. There is no doubt that marketers will use their distinctive visuals and clearly label the types of nuts on the packaging to brand their healthy cereal sticks. The data show that 27% of new cereal bars have included nuts as the focus of promotion, with 11% of new products containing almonds leading other nuts.
Nutty chocolate continues to evolve
Nuts have always been an important ingredient in chocolate products. In 2014, the global new chocolate products, nut-based chocolate accounted for 36% of new products. As in previous years, Bartan wood is still the most popular chocolate products, nuts, chocolate products introduced in 2014, 13% of the use of batam wood as ingredients.
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"Healthy snacks" or advantages outweigh the benefits