Shanghai issued a notice on strengthening the supervision of the leisure food
According to the InnovaMarketInsights survey, the number of new products in the global snack bar has increased by 80% in the past 5 years. With the convenience and nutrition of consumers, the demand for snacks that can replace the staple food is getting higher and higher. The health of leisure snacks has obviously become the forefront topic of the consumers and the industry.The impact of this health concept is very obvious in the new product marking of snack snacks. According to the survey, more than 82% of the new products take "health" as brand positioning, and 20% of the new products are marked with "simple labels".
They are mainly natural or organic products, or no additives or preservatives. As the industry attaches great importance to health, the nutritious nuts are very suitable for the category of grain bar products. At the same time, because more and more consumers seek healthy snacks to satisfy their active lifestyles, the application of nuts in healthy snacks will be further promoted. The almond is a typical representative of healthy snacks.In order to furnish new almond cereal bars, about 25% of the use of "simple label" as the product label. Marketing people will no doubt pure food ingredients to promote the qualities of almond, with distinctive visual effect and obvious in packaging marked the nut type, healthy cereal bar product brand. In addition, 27% new products have cereal bars containing nuts as the focus of the promotion of new products, which contain almond accounted for 11%, leading to other nuts.