Trusted project partner

2017 Enterprise Quality Credit Report



1. Specifications for report preparation Fujian Maidehao Food Industry Co., Ltd. reviewed the company's concepts, systems, measures and achievements in quality management, product quality responsibility, quality integrity management and other aspects. The contents of this report are explained as follows: 1. Scope of the report Organization scope of the report: Fujian Maidehao Food Industry Co., Ltd. The report is an annual report 1.1 Report content objectivity statement This report is compiled entirely based on the actual situation of the company's production and operation

1. Report preparation specifications

Fujian Maidehao Food Industry Co., Ltd. reviewed the company's philosophy, systems, measures and achievements in quality management, product quality responsibility, quality integrity management and other aspects. The contents of this report are explained as follows:

1. Scope of the report

The organization scope of the report: Fujian Maidehao Food Industry Co., Ltd. is the main body,

Time frame of the report: January 2017 to December 2017

Report release cycle: This report is an annual report

1.1 Statement of Objectivity of Report Content

This report is written entirely based on the actual production and operation conditions of the company.

1.2 Description of report data

All the contents of this report come from the actual situation or data of the company.

2. General Manager's speech

Fujian Maidehao Food Industry Co., Ltd. sincerely thanks all walks of life and customers for their love, support and cooperation!

Maidehao people are never satisfied, pioneering and enterprising, and have been committed to the revitalization and development of the food industry, constantly innovating and bringing forth new ones, and have achieved remarkable results. Quality and safety responsibility system, from the top managers to various professional management departments and production units, from all aspects of product production, to establish a post quality responsibility system in all aspects and the whole process, and implement the primary responsibility system for the main person in charge. We focus on learning and importing advanced quality and safety management theories and methods, formulate quality strategies, determine quality and safety goals, implement a three-standard management system for quality, environment, and occupational health and safety, standardize work procedures, and provide guarantees for quality and safety. Establish a strict quality and safety responsibility assessment mechanism, sign the safety responsibility letter from senior executives to various management departments, production workshops and teams, and implement the quality one-vote veto system. Organize the establishment of an enterprise internal control risk management system, implement comprehensive risk management, and check the key links of various businesses at every level to ensure quality and safety and prevent operational risks. Virtues and virtues end in perfection. The development of Fujian Maidehao Food Industry Co., Ltd. is inseparable from the unremitting efforts of all employees of the company, the attention and support of the country, industry and associations, and all The love and trust of customers. We will, as always, be realistic and innovative. While providing high-quality products to the society, we will continuously improve our own strength and become an excellent enterprise with market competitiveness, social responsibility and modern management system. In the future, we will thoroughly implement the quality policy of "pursuing excellence, honesty and law-abiding, people-oriented, and harmonious development", focusing on customers, adhering to "establishing an enterprise with quality and winning with standards", improving product quality and industry standards through various technical research, promoting The food industry develops together.

3. Company profile

Fujian Maidehao Food Industry Co., Ltd. was founded in 1999. It is a food enterprise specializing in the production of candy. It is located in Jinjiang City, the golden triangle of southern Fujian, the most economically dynamic economic zone on the coast of the strait. The company has experienced more than ten years of struggle. , the scale continues to expand, and has now built a production base with a total area of ​​more than 10,000 square meters and a construction area of ​​more than 8,000 square meters. Over the years, the company has been committed to product research and development and technological innovation, introducing foreign advanced automatic life lines, and now produces and specializes in nutritious cereals, chocolate, fruit hard candy, short heart candy, soft candy, toffee candy, chocolate, and eggs. Rolls and other sweets and snack foods. Mai Dehao is based on the culture of southern Fujian, combined with modern production technology. Using traditional technology and green food as raw materials, we have independently developed a series of candy snack foods that meet food hygiene standards, have delicate taste, fresh taste and rich nutrition. The company's products are sold all over the country and are well received by the industry and favored by consumers.

In recent years, Maidehao has always faced consumers with "high-quality, healthy and green" products. At the same time continue to develop the national market. The healthy and healthy development of the company benefits from the support and encouragement of the government at all levels, distribution partners and consumers to Mai Dehao. Looking ahead, we have a long way to go. We will continue to uphold the Southern Fujian spirit of "love to fight and dare to win", under the guidance of the national priority to support the development of "Haixi" strategy. Adhere to the business development path of technological innovation and independent research and development, and strive to build Maidehao into a larger modern confectionary food enterprise within five years.

Quality credit report

1Enterprise quality concept

The company follows the policy of "survive by quality, develop by brand", and regard brand building as a major event in the production and operation of the enterprise. It is the soul of the brand, innovation is the driving force of the brand".

2 Internal quality management

2.1 Employee quality management awareness

Product quality is related to the life of the enterprise, and quality is the banner of the enterprise and the demonstration of the strength of the enterprise. The most important weapon for enterprises to seek development in the fierce competition, to defeat strong opponents and to gain a firm foothold is product quality. For enterprises, quality is actually a systematic project. It not only involves all functional departments of the enterprise, but also runs through scientific research, production, sales, procurement and other links, and includes personnel awareness, quality system, production and operation behavior, and hardware such as machinery and equipment. . In order to make the enterprise's quality system operate efficiently, optimize the allocation of resources, and produce high-quality products, we must first let all employees firmly establish the awareness of high-quality and high-quality ideologically, ignore this, no matter how good the equipment, No matter how sound the mechanism is, it is difficult to play its due effect. The establishment of this awareness naturally has its value, it will make employees consciously abide by the operating procedures in the process of production and operation, and will not be affected by external factors such as "no one supervises, no one sees, everyone does this" Influence and abandoning the original responsibilities, this is not only an objective requirement and constraint, but a higher pursuit than professional ethics. Quality awareness is an enterprise's awareness and understanding of quality and quality work from the leadership decision-making level to every employee, which has an extremely important influence and restriction on quality behavior. Quality awareness is reflected in the work of every employee, and it is also concentrated in the work of the highest decision-making level of the enterprise. It is a kind of consciously to ensure that the products produced by the enterprise are delivered to the needs of customers----hardware, software and the willpower of process material quality, work quality and service quality. Quality awareness is established and exerted influence through enterprise quality management, quality education and quality responsibility, and is gradually and slowly formed through self-regulation through quality incentive mechanism.

2.2 Quality management system

The quality policy of "quality first, customer first, improving people's health and quality of life with high-quality products" fully reflects the focus on customers and the market. After the company introduced the ISO9001 standard, the systematization, coordination and effectiveness of the management system have been improved. From the first day of food processing, general manager Chen Shique took the product quality as the first major issue. In the quality management work, we are far-sighted and formulate quality policies and quality goals that are in line with the actual development of the enterprise.

3 Enterprise quality integrity

3.1 Quality Integrity Management

The company adheres to the quality management policy of "product quality is the production line of the enterprise", pursues excellence in product quality and service quality, strictly implements internal management of the enterprise, strictly follows the requirements of ISO9001 quality system specifications, implements total quality management, and trains professional quality management personnel in a planned way. Introduce and train talents and enrich the scientific and technological research and development team.

The brand reflects the quality of the enterprise, the quality of the product, the sense of responsibility and credibility to consumers, and is one of the intangible assets that reflect the value of the enterprise. Maidehao Company deeply realizes that product integrity is the focus of enhancing the core competitiveness of the enterprise, and always adheres to the integrity management as the core, implements a strong brand building investment strategy, and creates a unique sustainable development advantage. Good results have been achieved.

The company has established after-sales service agencies in Beijing, Shanghai, Guangdong, Jiangsu, Zhejiang and other provinces and cities to implement pre-sale, in-sale and after-sale consulting and services, and establish a 24-hour quality tracking management and rapid response mechanism to provide customers with various forms. Complaint channels are carefully and carefully recorded and handled. According to the completion of the brand building and after-sales service plan of the previous year, the company comprehensively analyzes the information of "customer satisfaction survey form" and "customer complaint handling form", and deeply analyzes the company's product quality, defect rate, delivery timeliness, processing timeliness and For deficiencies in customer satisfaction and other aspects, put forward suggestions and opinions on evaluation and improvement of brand building and after-sales service, report them to the company management, formulate new annual plans and implement them conscientiously. Over the years, the company's product complaint rate is lower than 2%, and there is no lawsuit related to product quality.

The company has carried out advertisements for the "Maidehao" trademark through TV, advertisements, Internet and other media, and achieved good brand benefits. Every year, the company actively invites dealers and new and old customers from all over the country to visit the production site, understand the whole process of food processing, exchange and analyze information such as product market trends, collect domestic and foreign customers' opinions and suggestions on products, and further enhance brand awareness

3.2 Construction of quality culture

Quality culture is an important part of corporate culture, and it is a comprehensive reflection of the purpose, concept and ethical code of conduct pursued by the company in terms of quality. The core competitiveness of modern enterprises is not products and services, but excellent corporate culture.

In the construction of quality culture, in addition to building a quality and safety system, enhancing our own technical strength, and improving our core competitiveness, our company also attaches great importance to the education and training of employees. On the one hand, strengthen technical training and improve the technical quality of employees, thus laying a solid foundation for improving the quality of products. At the same time, strengthen the training of employees' knowledge of laws and regulations and integrity awareness. In particular, employees are regularly organized to study relevant laws, regulations and standards such as the "Product Quality Law", "Food Safety Law", "General Requirements for Establishment and Implementation of Integrity Management System for Food Industry Enterprises", and food production certification conditions. Improve the overall legal awareness and integrity awareness of employees, and truly make the company understand the law, know the law, and abide by the law. And in the actual production process strictly implement the relevant laws and regulations and standard requirements.

4. Enterprise quality foundation

4.1 Enterprise product standards

Our company strictly abides by the safety operation rules of food processing technology, and conscientiously implements the quality management system, which effectively improves the management level and cognition level of the company's standards, and makes our company's standardization work more standardized and orderly.

4.2 Enterprise measurement level

The company has established a complete measurement and testing system. The company has a total of 60 sets of advanced measurement and testing equipment and 20 full-time and part-time measurement personnel, which can ensure the validity and reliability of the measurement and monitoring results of the enterprise.

5 Product Quality Responsibility

5.1 Product Quality Commitment

The company promises to strictly abide by the "Food Safety Law" and other laws and regulations related to food production, and fully fulfill the responsibility of the corporate legal person as the first responsible person for food safety.

The company solemnly promises to strictly implement ISO and other national food safety standards in the production process, never dope, adulterate, use fake as genuine or shoddy food in the process of food processing, and do not use non-food raw materials or recycled raw materials to process food. We will resolutely repay consumers' love for Mader's good products with high-quality products and sincere after-sales service.

5.2 Product recalls

The company has formulated a set of strict and mature "Product Recall Control Procedures". When there are hidden dangers such as quality and food safety in the manufactured products, it can be traced and recalled effectively and quickly, so as to ensure the smooth and accurate recall of relevant hidden products and effective treatment. In recent years, the company has never actually recalled due to food safety accidents, and the company also uses regular and irregular return visits to collect and sort out customer feedback on product quality information, control it in the follow-up production process, and improve product quality.

5.3 "Three Guarantees" Responsibilities

The company solemnly promises that if there is a quality problem in the company's products, after a joint investigation by the company and relevant departments, it is confirmed that it is indeed the company's responsibility, the company will strictly follow the "Product Quality Law", "Consumer Rights Protection Law" and other corresponding laws and regulations. , and within the legal framework, according to the wishes of consumers, the company's products are guaranteed to be returned and replaced, and sincere apologies to consumers.

6. Quality Risk Management

6.1 Handling of Quality Complaints

Food is fast-moving consumer goods, and there may be various problems that need to be solved in all aspects of product sales, including after consumers purchase. Local sales offices are responsible for contacting consumers, providing solutions according to customer complaints and suggestions, and registering the content of complaints and the results of handling. Each office reports the content of complaints and the results in writing to the after-sales service department every day. The marketing department conducts a customer satisfaction survey to customers every year. The scope and content of the survey are updated and improved year by year, and strive to achieve a wide sampling range and the content is closer to the needs of users. Conduct data analysis on the sampling results, put forward opinions and suggestions, and report them to the company leaders for decision-making.

6.2 Quality Risk Monitoring

The company has established the "Food Safety Risk Monitoring Information Collection System" in accordance with the "Food Safety Law of the People's Republic of China" and the "Implementation Regulations of the Food Safety Law" to collect food safety risk monitoring information, identify potential product safety problems in a timely manner, and make up for the aftermath "Change to the prevention before the event, that is, from the "supervision after the event" to the "prevention before the event", so as to avoid the occurrence of food safety accidents. Food safety risk monitoring information is mainly collected and sorted by the quality control department of the company's quality department, but all employees of the company have the responsibility and obligation to collect risk monitoring information. In order to ensure timely and accurate collection of food safety risk monitoring information related to our products, the company always pays attention to maintaining technical exchanges and cooperation with international and domestic counterparts.

6.3 Emergency Management

In order to improve the company's ability to respond to emergencies and dangerous situations, ensure that in the event of major or extraordinarily serious accidents, the command and dispatch are smooth, personnel, equipment and materials can be in place in a timely manner, to ensure that the company can timely and effectively control and protect in the event of an accident. The safety of employees' lives, the environment and national property, to minimize accident losses, in accordance with the "Production Safety Law of the People's Republic of China", "The Law of the People's Republic of China on Emergency Response", "Administrative Measures for Emergency Response Plans for Production Safety Accidents", etc. According to the regulations, according to the actual situation of our company, we will formulate emergency plans for production safety accidents. Production safety accident emergency plan is divided into two levels: comprehensive emergency plan and special emergency plan. Comprehensive emergency plan is the overall plan and procedure specification for the company to organize, manage, direct and coordinate relevant emergency resources and emergency actions. Special emergency plan is an integral part of the overall plan. , is the action plan and safeguard plan for different emergencies.

Report conclusion

In the fierce market competition, if Maidehao company wants to be invincible, it depends to a large extent on the product quality of the company, on the core technology and independent innovation ability of the company, and on the cultivation and development of the brand. To further carry out quality revitalization work is of great significance for us to promote the optimization and upgrading of industrial structure and accelerate economic growth. The road of quality revitalization must continue.


  Fujian Maidehao Food Industry Co., Ltd.

Fujian maidehao Food Industry Co., Ltd

Key words: candy, chocolate, happy candy, hard candy, fruit flavor. We have designed and developed a variety of products to match different life scenarios.