NEWS

According to a survey by InnovaMarketInsights, in the past 5 years, the number of new product launches in snack bars has grown by 80% globally. As consumers demand more and more convenient and nutritious snacks that can replace staple foods, the health of casual snacks has obviously become a frontier topic of concern for consumers and industry insiders. The impact of this health philosophy is evident in the new product labeling of casual snacks. . According to the survey, more than 82% of new products are positioned as "healthy"; 20% of new products are marked with "concise labels", mainly claiming to be pure natural, organic product certification or free of additives and preservatives. With the industry's general emphasis on health, nutritious nuts are a good fit for the cereal bar category. At the same time, as more and more consumers seek healthy snacks to meet their active lifestyles, the application of nuts in healthy snacks will be more promoted. And almond is a typical representative of healthy snacks. About 25% of the new cereal bars with almonds use a "compact label" as a product label. Marketers will no doubt take the opportunity to promote the pure food ingredient qualities of almonds, branding their healthy cereal bar products with sharp visuals and prominently labelled nut types on the packaging. In addition, 27% of new cereal bar products have focused on the promotion of nuts, among which 11% of new cereal bars contain almonds, leading other nuts.