NEWS

Snack cereal bars reinforce health claims

According to a survey by Innova Market Insights, over the past 5 years, the number of new product launches in snack bars has grown by 80% globally. As consumers demand more and more convenient and nutritious snacks that can replace staple food, the health of casual snacks has become a frontier topic of concern for consumers and industry insiders. The impact of this health philosophy is evident in the new product labeling of casual snacks. According to the survey, more than 82% of new products use "health" as their brand positioning; 20% of new products are marked with "concise labels", which mainly include claims of pure natural, organic product certification or no additives and preservatives. .

Nut-based cereal bar products are popular

With the industry's general emphasis on health, nutritious nuts are a good fit for the cereal bar category. At the same time, as more and more consumers seek healthy snacks to meet their active lifestyles, the application of nuts in healthy snacks will be more promoted. About 25% of the new cereal bars with almonds use a "compact label" as a product label. Marketers will no doubt brand their healthy cereal bar products with strong visuals and prominently labelled nut types on the packaging. The data shows that 27% of new cereal bars have put nuts as the focus of promotion, and 11% of new products containing almonds have taken the lead among other nuts.

Nutty chocolate keeps coming up with new ones

Nuts have always been an important ingredient in chocolate products. Among the global new chocolate products in 2014, new chocolate products with nuts as ingredients accounted for 36%. As in previous years, almonds are still the most popular nut in chocolate products, with 13% of new chocolate products launched in 2014 using almonds as an ingredient.