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2015 Enterprise Quality Credit Report



1. Specifications for report preparation Fujian Maidehao Food Industry Co., Ltd. reviewed Maidehao's concepts, systems, measures and achievements in quality management, product quality responsibility, quality integrity management and other aspects. The contents of this report are explained as follows: 1. Scope of the report Organization scope of the report: Fujian Maidehao Food Industry Co., Ltd. The report is an annual report 1.1 Statement of objectivity of report content This report is written entirely based on the actual production and operation situation of the company.

1. Report preparation specifications

Fujian Maidehao Food Industry Co., Ltd. reviewed Maidehao's concepts, systems, measures and achievements in quality management, product quality responsibility, and quality integrity management. The contents of this report are explained as follows:

1. Scope of the report

The organization scope of the report: Fujian Maidehao Food Industry Co., Ltd. is the main body,

Reported time frame: January 2015 to December 2015

Report release cycle: This report is an annual report

1.1 Statement of Objectivity of Report Content

This report is written entirely based on the actual production and operation conditions of the company.

1.2 Description of report data

All the contents of this report come from the actual situation or data of the company.

2. General Manager's speech

Fujian Maidehao Food Industry Co., Ltd. is one of the most influential enterprises in the food industry. Over the years, with the help of governments at all levels and relevant departments, and through the hard work of all colleagues in the company, it has given full play to its own advantages and has cooperated with other domestic companies. Food brand enterprises grow and develop together. We have always adhered to the business philosophy of "honesty and trustworthiness, operating in accordance with the law, strict quality management, strengthening corporate self-discipline, actively fulfilling social responsibilities, and consciously accepting social supervision". same

Adhere to independent innovation, actively explore the core technology, research and development, standard setting and other aspects of the enterprise, respect science, and walk out of its own development path.

The development of Maidehao is inseparable from the care and help from all walks of life, as well as the support of upstream and downstream counterparts. Therefore, we are willing to work together with colleagues in the industry to improve and make this cake better and bigger. Provide safe and secure food for the society, and make due contributions to the realization of the beautiful Chinese dream.

3. Company profile

Fujian Maidehao Food Industry Co., Ltd. was founded in 1999. It is a food company specializing in the production of candy. It is located in Jinjiang City, the golden triangle of southern Fujian, the most economically dynamic economic zone on the coast of the strait. The company has experienced more than ten years of struggle. Continuously expanding, has now built a production base with a total area of ​​more than 10,000 square meters and a construction area of ​​more than 8,000 square meters. Over the years, the company has been committed to product research and development and technological innovation, introducing foreign advanced automatic life lines, and now produces and specializes in nutritious cereals, chocolate, fruit hard candy, short heart candy, soft candy, toffee candy, chocolate, and eggs. Rolls and other sweets and snack foods. Maidehao is based on Hokkien culture combined with modern production technology. Using traditional technology and green food as raw materials, we have independently developed a series of candy snack foods that meet food hygiene standards, have delicate taste, fresh taste and rich nutrition. The company's products are sold all over the country and are well received by the industry and favored by consumers.

In recent years, Maidehao has always faced consumers with "high quality, healthy and green" products. At the same time continue to develop the national market. The healthy and benign development of the company benefits from the support and encouragement of Maidehao enterprises from all levels of government, distribution partners and consumers. Looking ahead, we have a long way to go. We will continue to uphold the Southern Fujian spirit of "love to fight and dare to win", under the guidance of the national priority to support the development of "Haixi" strategy. Adhere to the business development path of technological innovation and independent research and development, and strive to build Maidehao into a larger modern confectionary food enterprise within five years.

Quality credit report

1 Enterprise quality concept

Maidehao Foods Co., Ltd. strictly follows the quality policy of "excellent quality, sincere service" in quality management, follows the requirements of the quality system, and strictly reviews every link from raw materials to finished products to ensure that the quality of materials, production processes, and product quality meet the quality standards . The company strictly regulates production according to the process requirements, and each batch of products can be traced back to every link of the production process. After the product is delivered to the customer, regular and irregular return visits are used to collect and sort out the product quality information feedback from the customer, and control it in the subsequent production process to improve the product quality.

2 Internal quality management

2.1 Quality management organization

The company's quality management and food safety work is personally in charge of the general manager, and the deputy general manager in charge of production technology is the company's chief quality officer. The general manager and chief quality officer are fully responsible for the company's product quality and safety work, organize the formulation of enterprise quality development strategies, annual quality work plans and quality and safety assurance measures; establish and implement advanced quality management systems and management methods; organize and implement quality improvement and quality research and other mass quality activities; implement quality cost management, strengthen quality statistical analysis; carry out quality education and training; build enterprise quality culture, etc.

The Quality Control Department is a specialized organization for the company's quality management and quality inspection. Implement the quality control minister responsibility system, and set up a team of high-quality and professional quality control personnel (all with bachelor's degree or above, and have obtained professional qualification certificates). Responsible for the quality monitoring and inspection activities of the whole process from the incoming raw materials to the factory, production process monitoring, and final product inspection. At the same time, the company has established a responsibility system for key positions of quality and safety, and it is clear that the main person in charge of the enterprise is primarily responsible for quality and safety, and the quality supervisor of the enterprise is directly responsible for quality and safety. Strictly implement the enterprise post quality specification and quality assessment system, implement the "one-vote veto" for quality and safety, and insist on achieving a 100% pass rate of factory products.

2.2 Quality management system

Quality is the life of an enterprise. From the first day of food processing, Chairman Chen Shique has taken product quality as the first major issue. In the quality management work, we are far-sighted and formulate quality policies and quality goals that are in line with the actual development of the enterprise. The quality policy of "quality first, customer first, improving people's health and quality of life with high-quality products" fully reflects the focus on customers and the market.

3 Enterprise quality integrity

3.1 Quality Integrity Management

The brand reflects the quality of the enterprise, the quality of the product, the sense of responsibility and credibility to consumers, and is one of the intangible assets that reflect the value of the enterprise. Maidehao deeply realizes that product integrity is the focus of enhancing the core competitiveness of the enterprise, and always adheres to the management of integrity as the core, implements a strong brand building investment strategy, and creates a unique advantage of sustainable development. good benefit.

The company adheres to the quality management policy of "product quality is the production line of the enterprise", pursues excellence in product quality and service quality, strictly implements internal management of the enterprise, strictly follows the requirements of ISO9001 quality system specifications, implements total quality management, and trains professional quality management personnel in a planned way. Introduce and train talents and enrich the scientific and technological research and development team. The company has 30 full-time quality management personnel and 3 personnel with intermediate professional titles or above. The company has also improved its quality control capabilities by applying to join the China Product Quality Electronic Supervision Network and applying for standardized good behavior enterprises.

The company has established after-sales service agencies in Beijing, Shanghai, Guangdong, Jiangsu, Zhejiang and other provinces and cities to implement pre-sale, in-sale and after-sale consulting and services, and establish a 24-hour quality tracking management and rapid response mechanism to provide customers with various forms. Complaint channels are carefully and carefully recorded and handled. According to the completion of the brand building and after-sales service plan of the previous year, the company comprehensively analyzes the information of "customer satisfaction survey form" and "customer complaint handling form", and deeply analyzes the company's product quality, defect rate, delivery timeliness, processing timeliness and For deficiencies in customer satisfaction and other aspects, put forward suggestions and opinions on evaluation and improvement of brand building and after-sales service, report them to the company management, formulate new annual plans and implement them conscientiously. Over the years, the company's product complaint rate is lower than 2%, and there is no lawsuit related to product quality.

The company has carried out advertisements for the "Maidehao" trademark through television, advertisements, Internet and other media, and has achieved good brand benefits. Every year, the company actively invites dealers and new and old customers from all over the country to visit the production site, understand the whole process of food processing technology, exchange and analyze information such as product market trends, collect domestic and foreign customers' opinions and suggestions on products, and further enhance the brand Reputation

3.2 Construction of quality culture

Quality culture is an important part of corporate culture, and it is a comprehensive reflection of the purpose, concept and ethical code of conduct pursued by the company in terms of quality. The core competitiveness of modern enterprises is not products and services, but excellent corporate culture.

In the construction of quality culture, in addition to building a quality and safety system, enhancing our own technical strength, and improving our core competitiveness, our company also attaches great importance to the education and training of employees. On the one hand, strengthen technical training and improve the technical quality of employees, thus laying a solid foundation for improving the quality of products. At the same time, strengthen the training of employees' knowledge of laws and regulations and integrity awareness. In particular, employees are regularly organized to study relevant laws, regulations and standards such as the "Product Quality Law", "Food Safety Law", "General Requirements for Establishment and Implementation of Integrity Management System for Food Industry Enterprises", and food production certification conditions. Improve the overall legal awareness and integrity awareness of employees, and truly make the company understand the law, know the law, and abide by the law. And in the actual production process strictly implement the relevant laws and regulations and standard requirements.

4. Enterprise quality foundation

4.1 Enterprise product standards

Our company strictly abides by the safety operation rules of food processing, conscientiously implements the quality management system, effectively improves the management level and cognition level of the enterprise's standards, and makes our company's standardization work more standardized and orderly.

4.2 Enterprise measurement level

The company has established a complete measurement and testing system. The company has a total of 50 sets of advanced measurement and testing equipment and 13 full-time and part-time measurement personnel, which can ensure the validity and reliability of the measurement and monitoring results of the enterprise.

5 Product Quality Responsibility

5.1 Product Quality Commitment

The company promises to strictly abide by the Food Safety Law and a series of laws and regulations related to food production, obtain food production licenses in accordance with the law, and fully fulfill the responsibility of the corporate legal person as the first responsible person for food safety.

The company solemnly promises to strictly implement ISO and other national food safety standards in the production process, never dope, adulterate, substitute fakes for genuine or shoddy food in the process of food processing, and do not use non-food raw materials or recycled raw materials to process food. Resolutely repay consumers' love for Maidehao food with high-quality products and sincere after-sales service.

5.2 Product recalls

The company has formulated a set of strict and mature "Product Recall Control Procedures". When there are hidden dangers such as quality and food safety in the manufactured products, it can be traced and recalled effectively and quickly, so as to ensure the smooth and accurate recall of relevant hidden products and effective treatment. In recent years, the company has never actually recalled due to food safety accidents, and the company also uses regular and irregular return visits to collect and sort out customer feedback on product quality information, control it in the follow-up production process, and improve product quality.

5.3 "Three Guarantees" Responsibilities

The company solemnly promises that if there is a quality problem in the company's products, after a joint investigation by the company and relevant departments, it is confirmed that it is indeed the company's responsibility, the company will strictly follow the "Product Quality Law", "Consumer Rights Protection Law" and other corresponding laws and regulations. , and within the legal framework, according to the wishes of consumers, the company's products are guaranteed to be returned and replaced, and sincere apologies to consumers.

6.1 Handling of Quality Complaints

Food is fast-moving consumer goods, and there may be various problems that need to be solved in all aspects of product sales, including after consumers purchase. Local sales offices are responsible for contacting consumers, providing solutions according to customer complaints and suggestions, and registering the content of complaints and the results of handling. Each office reports the content of complaints and the results in writing to the after-sales service department every day. The marketing department conducts a customer satisfaction survey to customers every year. The scope and content of the survey are updated and improved year by year, and strive to achieve a wide sampling range and the content is closer to the needs of users. Conduct data analysis on the sampling results, put forward opinions and suggestions, and report them to the company leaders for decision-making.

6.2 Quality Risk Monitoring

The company has established the "Food Safety Risk Monitoring Information Collection System" in accordance with the "Food Safety Law of the People's Republic of China" and the "Implementation Regulations of the Food Safety Law" to collect food safety risk monitoring information, identify potential product safety problems in a timely manner, and make up for the aftermath "Change to the prevention before the event, that is, from the "supervision after the event" to the "prevention before the event", so as to avoid the occurrence of food safety accidents. Food safety risk monitoring information is mainly collected and sorted by the quality control department of the company's quality department, but all employees of the company have the responsibility and obligation to collect risk monitoring information. In order to ensure timely and accurate collection of food safety risk monitoring information related to our products, the company always pays attention to maintaining technical exchanges and cooperation with international and domestic counterparts.

6.3 Emergency Management

In order to improve the company's ability to respond to emergencies and dangerous situations, ensure that in the event of major or extraordinarily serious accidents, the command and dispatch are smooth, personnel, equipment and materials can be in place in a timely manner, to ensure that the company can timely and effectively control and protect in the event of an accident. The safety of employees' lives, the environment and national property, to minimize accident losses, in accordance with the "Production Safety Law of the People's Republic of China", "The Law of the People's Republic of China on Emergency Response", "Administrative Measures for Emergency Response Plans for Production Safety Accidents", etc. According to the regulations, according to the actual situation of our company, we will formulate emergency plans for production safety accidents. Production safety accident emergency plan is divided into two levels: comprehensive emergency plan and special emergency plan. Comprehensive emergency plan is the overall plan and procedure specification for the company to organize, manage, direct and coordinate relevant emergency resources and emergency actions. Special emergency plan is an integral part of the overall plan. , is the action plan and safeguard plan for different emergencies. In order to achieve accurate and timely response to emergency rescue, the company regularly organizes employees to conduct emergency drills, and improves and perfects the problems in the process of drills, so as to ensure that emergency plans can be activated when emergencies occur to avoid risks and reduce harm.

report conclusion

Focusing on quality and building integrity, Maidehao will make more efforts to build a good "Maidehao" first brand and a good image in the future development, with healthy nutrition and green as the main line, to provide consumers with genuine, safe and delicious healthy food.


  Fujian Maidehao Food Industry Co., Ltd.

  December 31, 2015

Fujian maidehao Food Industry Co., Ltd

Key words: candy, chocolate, happy candy, hard candy, fruit flavor. We have designed and developed a variety of products to match different life scenarios.